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Hot takes, wrestling rabbit holes, free-streaming deep dives & life on the open web. Welcome to taco ‘bout it—Schwegler’s corner for TV commentary, chaotic internet culture, and fediverse experiments.

  • the geese have made actual plans

    the geese have made actual plans

    crafts, icebox pie, and two actual dates on the calendar. meet silly goose girls night, with upcoming gatherings at hilltop public house… Tune in & read →

    the geese have made actual plans. there is a calendar and everything.

    silly goose girls night is a project built around crafts, food, friendship, and making room for a little more play. their feed moves between projects you can try at home and real-life gatherings in montgomery, alabama. the name sets a fairly manageable dress code for your personality.

    their mission statement puts the emphasis on creativity, laughter, and an inclusive community, with women giving themselves permission to play. not every hobby needs to become a small business. sometimes scissors can just be scissors.

    first, the dates that have not already happened

    if you’re around montgomery, there are two things on their published calendar:

    • saturday, october 31, 2026, 10 a.m.–3 p.m.: find their table at the hilltop halloween market at hilltop public house, 3 north goldthwaite street. their latest announcement says they’re making things for the market and will have candy for the kids. stop by and meet the geese.
    • saturday, november 14, 2026, 10 a.m.–noon: make & mingle at hilltop public house. the calendar announcement describes a laid-back social: everyone is welcome, and you can bring a craft or project you’re working on and meet some new people. your unfinished project has been invited out.
    Silly Goose Girls Night calendar: October 8 pop-up at Lorraine's, October 31 Hilltop Halloween Market, and November 14 Make & Mingle at Hilltop Public House.
    the organizers’ calendar, which also includes the now-past october 8 pop-up. graphic: silly goose girls night.

    those details are from their public announcements, checked october 22. follow the account for updates before heading out; the november listing doesn’t specify a ticket price or registration requirement.

    they have already put the scissors on the table

    their first official event was the october 8 modgepodge collage night at lorraine’s bake shop. the event listing supplied the practical part: collage supplies, a canvas, and time to make something together. their next-day recap shows people working around the craft tables and thanks lorraine and bill for hosting.

    this is the useful thing about the photos: you can see the activity rather than being asked to imagine an abstract concept called community. paper, scissors, glue, other people. an unusually literal way to make connections.

    photos and original recap: silly goose girls night. the october 8 event has already happened; this is a look at what they’ve been making, not a current ticket offer.

    the stickers can finally stop waiting for the perfect surface

    one of their at-home projects takes a familiar problem—stickers too good to commit to anything—and turns it into a miniature gallery wall. their july 19 carousel walks through framing favorite stickers, including travel souvenirs, in little frames.

    a small project, an excuse to sit together, and something to put on the wall afterward. the sticker collection has received a promotion.

    and yes, there is pie

    the food side is similarly approachable. their cream cheese icebox pie reel uses a graham-cracker crust and a blended filling, then lets the refrigerator do its part. the full method is in their original post below. leave time for chilling; the pie does have one scheduling requirement.

    between the craft projects, recipes, and local gatherings, there are several ways into this particular flock. try something from the feed, send a project to the friend you’d make it with, or put one of the montgomery dates on the calendar.

    start with @silly_goose_girls_night on instagram. their official link page also connects to facebook and tiktok. at the time of writing, its eventbrite button still points to the october 8 event, so the instagram announcements above are the useful place for the next dates.

    featured image: the sticker-framing project, silly goose girls night. all embedded posts are credited to and linked to their original account.

  • the water does not expire. the bottle is making other plans.

    the water does not expire. the bottle is making other plans.

    the date on bottled water is not a chemical trapdoor. it is a reminder that the container and the garage have been… Tune in & read →

    i found an expiration date on bottled water and immediately needed to know which part of this arrangement had developed mortality.

    wait, is there an expiration date on bottled water?

    — schweg, (@schwegler.lol) 2026-09-20T21:38:56.942Z

    the obvious answer would be that the water expires. this is not the answer. water has been doing its little two-hydrogens-and-an-oxygen routine for billions of years and is not suddenly defeated by a date printed on a case from Costco.

    the less comforting answer is that the water comes with a container, and the container has been participating the entire time.

    the date is not a chemical trapdoor

    a printed date does not mark the evening when a bottle crosses an invisible line and becomes poison at midnight. federal bottled-water rules are built around the source, processing, and allowable levels of contaminants; the FDA standard does not describe a universal moment when bottled water “expires.”

    that does not make the date decorative. it is a practical boundary for the product as the manufacturer intended it to taste and be stored. Ready.gov tells people building an emergency supply to keep commercially bottled water in its original sealed container, in a cool, dark place, and to observe the printed date. the advice is less “the water dies Tuesday” and more “please do not make a warm garage part of the recipe.”

    so my first theory—that the date is an estimate of the exact day plastic has leached enough into the water to become unacceptable—was too neat. chemistry has declined to use a shared calendar.

    Close-up of water droplets and condensation on the side of a clear plastic bottle
    the bottle is not a passive observer. Photo by NIKHIL / Unsplash.

    the bottle is still chemistry

    plastic packaging can release substances into water over time. the important correction is that this is not a simple countdown with one universal safe side and one universal bad side. bottle material, brand, temperature, storage time, light, and the water itself can all affect migration.

    temperature matters a lot. a 2017 study of 66 bottled-water products found significantly more antimony—a substance used in manufacturing PET plastic—in bottles stored at 50°C than at 24°C. the samples kept at 24°C were below the guidelines used in the study; one measurement at 50°C exceeded the World Health Organization value the researchers cited. another study found that both storage time and higher temperature increased antimony migration.

    this means “how long has it been there?” is only one question. “where has it been there?” may be the louder one. a bottle spending six months in a cool pantry and a bottle spending six months auditioning for the role of dashboard casserole are not having the same experience.

    and once the seal is broken, we have introduced a new cast: hands, mouths, air, whatever has been living in the cupholder. at that point the issue is no longer only the bottle’s long-term relationship with its contents. it is also that the tiny closed system is not closed anymore.

    Green reusable stainless steel water bottle standing on a white table
    a reusable bottle does not abolish cleaning, but it does let you stop wondering how long a disposable bottle has been slow-roasting. Photo by Joan Tran / Unsplash.

    the garage is a coauthor

    the useful answer is boring in the way most survival advice is boring: keep sealed bottled water somewhere cool and dark. rotate an emergency supply by the printed date. do not treat the trunk of a car as a climate-controlled beverage cellar. if a bottle is damaged, cloudy, smells wrong, or tastes wrong, it has already submitted its resignation.

    this is not because the label knows the exact molecular future. it is because a date gives us one manageable instruction for a product whose actual aging depends on several variables nobody is tracking at home.

    so: does bottled water expire?

    not like milk. not all at once. and not separately from the bottle that has been sitting around it, quietly making plans.

    Featured image: charlesdeluvio / Unsplash. Body images by NIKHIL and Joan Tran, also under the Unsplash License.

  • edible owns edible.com and edibles.com, which feels like cheating

    edible owns edible.com and edibles.com, which feels like cheating

    the fruit bouquet company has acquired both the singular and plural forms of an ordinary adjective. language remains technically available to the… Tune in & read →

    i learned yesterday that Edible Arrangements is now simply Edible, which already feels like a company winning an argument nobody else knew had started.

    Edible arrangements changed their name to just Edible? And they got that dot com? feels illegal

    — schweg, (@schwegler.lol) 2026-09-19T14:37:32.017Z

    it also owns edible.com. not edible arrangements dot com. not send fruit dot biz. the ordinary adjective. the entire concept of being safe to eat now routes directly to a company that can deliver a pineapple cut into the shape of a daisy.

    this felt illegal to me, but it turns out i had not yet reached the most suspicious part.

    the rebrand has been happening very patiently

    to be fair, this is not new. according to Edible’s own history, the company began using the shorter name in 2021. in 2023, it announced a broader visual overhaul built around a new logo, packaging, storefronts, and the reminder that it sells more than fruit bouquets now.

    Red Edible gift boxes sit beside occasion cards reading I love you, congrats, feel better, and happy birthday.
    The newer Edible identity on gift packaging. Photo: Edible.

    the company described itself as a modern gifting destination with fruit arrangements, cookies, brownies, cakes, flowers, and dessert boards. removing “Arrangements” makes strategic sense. the old name had become less a description of the inventory and more a legally binding promise that somebody in the building would keep putting cantaloupe on sticks.

    still, there is confidence, and then there is deciding your company is called Edible. it is the branding equivalent of opening a shoe store called Wearable and waiting for search engines to accept the new government.

    the plural is doing something completely different

    a reply to my Bluesky post joked that weed companies must be begging for the domain. delightful news: the same corporate family already thought of that.

    Edible Brands launched Edibles.com as a marketplace for hemp-derived THC products, then opened its first physical Edibles.com store in Atlanta this year. the singular website sells chocolate-covered strawberries and birthday bouquets. the plural website sells gummies and THC drinks. one letter separates “send this to your aunt” from “do not make additional plans tonight.”

    A brick storefront displays an EDIBLES.COM sign above its windows and an orange circular EDIBLES sign near the entrance.
    The first Edibles.com storefront in Atlanta. Photo: Courtesy of Edible Brands, via Axios Atlanta.

    these are separate businesses under the same parent company, which is an important distinction for anyone worried that the strawberry bouquet may now be capable of perceiving time. the fruit remains fruit. the gummies have their own website, branding, store, and requirement that customers be 21 or older.

    but the domain strategy is still astonishing. most companies spend millions trying to own one useful word in the public imagination. Edible Brands looked at the English language and apparently selected both grammatical quantities.

    Telly, a TV-headed character, conspiratorial lean and steepled hands, with “EXCELLENT…” on his screen. Reaction: scheming satisfaction.

    there is an edible for that, apparently

    the company’s 2023 campaign used the line “there’s an Edible for that,” which now reads less like advertising and more like a quiet jurisdictional claim.

    birthday? Edible. apology? Edible. low-dose alternative to alcohol? Edibles. a search for the basic definition of something that will not poison you? please select which corporate division best matches your needs.

    i respect the audacity. if a company called Tables bought table.com and then quietly opened tables.com to sell psychedelic furniture, i would also have to write about it.

    for now, Edible owns the fruit, Edibles owns the gummies, and the dictionary appears to be operating under a licensing agreement. feels illegal. apparently is not.


    Sources and image attribution: Edible’s 2023 brand-identity announcement; Edible’s company-name explainer; Axios Atlanta on the first Edibles.com store. Featured and packaging imagery supplied by Edible; Edibles.com storefront photo courtesy of Edible Brands via Axios. Images used editorially for commentary.

  • 1
    i thought “call me maybe” was a silly one-hit wonder. then E•MO•TION happened.

    i thought “call me maybe” was a silly one-hit wonder. then E•MO•TION happened.

    fifteen years after “Call Me Maybe,” i would like to formally acknowledge that i misread the situation. badly. Tune in & read →

    There are songs you hear and immediately understand as the beginning of something. “Call Me Maybe” was not that song for me.

    I heard it, thought well, that is certainly an aggressively catchy little song, filed Carly Rae Jepsen under “probably one of those people we will all remember from one very specific summer,” and went on with my life.

    This was, in retrospect, an embarrassing administrative error.

    https://bsky.app/profile/popcrave.com/post/3mvwcqazy422u
    Call Me Maybe single artwork showing Carly Rae Jepsen crouched against a light background beside the song title in blue script.
    “Call Me Maybe” single artwork. © 604 Records / School Boy Records; used editorially.

    “Call Me Maybe” is approaching fifteen years old, which is rude for several reasons, but mostly because I remember treating it like the platonic ideal of a novelty-adjacent pop smash: perfect, enormous, unavoidable, and probably not the beginning of a long-term relationship.

    the song i thought was the whole story

    The funny thing is that I did not even dislike “Call Me Maybe.” Disliking it would have required immunity to one of the most efficient pop hooks ever constructed, which I did not possess. I just thought I understood the assignment. Here was the goofy, charming one-hit wonder of the moment. We would all yell the chorus for a year or two, then eventually hear it in a grocery store and briefly remember 2012.

    Carly, meanwhile, was apparently busy becoming one of the people who would most permanently alter what I wanted from pop music.

    She has talked recently about how strange the scale of “Call Me Maybe” felt from her side, and how much it made her want to prove that its playful, quirky sweetness was not the only thing she could do. That makes sense to me now because the next chapter of her career feels almost impossibly clear in hindsight: the giant hit opened the door, and then she used the door to leave the room everybody expected her to stay in.

    and then came E•MO•TION

    E•MO•TION album cover showing Carly Rae Jepsen seated in a striped sweater against a dark background beneath the album title.
    E•MO•TION album artwork. © 604 Records / Interscope / School Boy Records; via Cover Art Archive, used editorially.

    Then, in 2015, E•MO•TION happened.

    I do not mean “I heard an album I liked.” I mean one of those records that quietly reorganizes the shelves in your brain. Suddenly pop could be this glossy and this specific at the same time. It could sound enormous without sanding off the weird little emotional details. It could be ecstatic, embarrassing, wounded, horny, lonely, and incredibly precise about all of it.

    “Run Away with Me” alone should probably qualify as corrective action against my earlier one-hit-wonder diagnosis. That opening saxophone arrives like somebody has kicked open a fire door to the most emotionally dangerous Target commercial ever made, and then somehow the song gets bigger.

    But the thing that made E•MO•TION stick was that it was not one perfect single surrounded by supporting documents. “Your Type.” “All That.” “Boy Problems.” “Warm Blood.” “When I Needed You.” The whole album felt like discovering there was an entire city behind a storefront I had casually walked past three years earlier.

    And once that happened, “Call Me Maybe” changed too. The silly song did not become less silly. It became better. It stopped looking like an accidental novelty and started looking like one very bright piece of the same songwriting brain that would later make all of this other stuff I loved.

    being wrong is occasionally a gift

    There is something genuinely fun about being this wrong about an artist. Pop fandom can make everybody feel like they need to have arrived first, recognized the genius immediately, preserved the correct old Tumblr post as documentary evidence, etc. I did not. I heard “Call Me Maybe” and basically said, “cute, anyway,” and had to be dragged several years into the future before understanding what was happening.

    I am glad I was wrong.

    Hitch gives a slow clap with a knowing smile and raised eyebrow. Reaction: approval.

    Fifteen years later, Carly is still here, and the one-hit-wonder story now looks almost comically inadequate. E•MO•TION became a modern pop landmark, the B-sides became events of their own, Dedicated became another whole vocabulary, “The Loneliest Time” somehow became both a great Carly song and a TikTok dance, and now Day and Night has arrived as a 24-track double album because apparently restraint remains optional.

    Even better, Carly has said that “Call Me Maybe” is no longer the biggest moment at her own shows. There is something lovely about that. The song that once threatened to define her career forever now gets to simply be what it was all along: a ridiculously good pop song that introduced a lot of us to someone we did not understand yet.

    So: happy almost-fifteenth birthday to “Call Me Maybe,” and congratulations to Carly Rae Jepsen on proving my 2012 music criticism should not be entered into evidence.

    Sources: ELLE, Universal Music Canada, and Carly Rae Jepsen’s official site.

  • surely, we shouldn’t be worried about this infringement… right? 😰

    “We feel obliged to speak up about the injustice and violation of our rights by not being allowed to promote a feminist… Tune in & read →

    Poster for Virginia Wolf play in Spain

    “We feel obliged to speak up about the injustice and violation of our rights by not being allowed to promote a feminist work, specifically a work by Virginia Woolf who was born in 1882.

    What can we do? As a theatre we have to publicise our activities … and we have to make use of social media so that people are aware of cultural activities.”

    Source: Meta bans ads for Virginia Woolf play in Spain because they relate to feminism.

  • The Next Chapter for Bungie?

    Bungie leadership committed to restoring specific content to Destiny 2 that had previously been removed, though they did not provide a definitive… Tune in & read →

    Bungie leadership committed to restoring specific content to Destiny 2 that had previously been removed, though they did not provide a definitive list of names or a specific release timeline.

    Source: The Next Chapter for Bungie – YouTube

    (more…)
  • my mom’s angry playlist has two songs and no skips

    my mom’s angry playlist has two songs and no skips

    The Bitch Is Back. You Oughta Know. apparently i inherited a very specific approach to emotional regulation. Tune in & read →

    i started making a playlist of songs my mom used to listen to when she got pissed off, and so far it has two entries: “The Bitch Is Back” and “You Oughta Know.”

    a short playlist. a clear position.

    making a playlist of songs my mom used to listen to when she would get pissed off about something and so far it's just- The Bitch is Back- You Oughta Know

    — schweg, (@schwegler.lol) 2026-09-16T14:13:20.451Z

    somebody replied that “You Oughta Know” had been their big breakup song and that i was making them feel old. my mom was born in 1961. she was simply a big fan of angry power walking to Jagged Little Pill. the album had applications beyond its original target demographic.

    Jagged Little Pill album cover, with layered photographs of Alanis Morissette against a green background.

    i love that this is a detail i get to keep about her. not a grand statement about what she taught me, or a polished anecdote with a meaningful ending. just my mom being pissed off and putting on Alanis. extremely recognizable. no additional explanation necessary.

    sometimes the song should also be mad

    “You Oughta Know” does not arrive with a calming suggestion. it gets directly into being furious and stays there long enough to make a point. i can understand why someone would want that in her ears while walking with purpose.

    there’s a kind of relief in a song that doesn’t ask you to be the reasonable person yet. maybe you will be reasonable later. perhaps there is a perfectly good explanation. for the next few minutes, however, Alanis is available to argue.

    and then there’s Elton.

    Caribou album cover: Elton John in a tiger-striped shirt and dark trousers against a blue mountain backdrop.

    “The Bitch Is Back” has a different kind of swagger. even the title announces that we have moved past the discussion portion of the afternoon. i appreciate the confidence of a song that introduces itself like somebody has been waiting nervously for its return.

    those two songs together tell me more about the playlist i want than padding it out to a respectable length would. i’m remembering what she actually listened to. i don’t need to manufacture a definitive thirty-track portrait of her because an app has space for more tracks.

    she gets to be funny in the memory, too

    i’ve written about using playlists to say things. this one is a little different. i’m not trying to send a carefully coded message. i’m trying to hang on to a detail that makes me hear her as a person.

    when you miss someone, there’s a temptation to make every memory gentle enough to put on a sympathy card. but i don’t only miss an abstract, saintly version of my mother. i miss a specific woman who could be annoyed, funny, and ready to put on a song about it.

    the angry power walking belongs in the record. so does the fact that remembering it makes me laugh.

    i might remember another song later. for now, two is enough. you could put this playlist on repeat and have a very efficient disagreement with the entire neighborhood.

    Featured image: livepict.com / source. CC BY-SA 3.0.

  • mahna mahna remains a complete operating system

    a man in a green suit begins with one little noise, two pink creatures answer him, and television becomes briefly perfect. Source:… Tune in & read →

    a man in a green suit begins with one little noise, two pink creatures answer him, and television becomes briefly perfect.

    Source: YouTube

  • the map must be optimistic because the food is not

    the map must be optimistic because the food is not

    the driver is “nearby” in the same way a distant thunderstorm is technically in the area. Tune in & read →

    delivery tracking is one of the few consumer technologies designed to make a perfectly manageable wait feel like a military operation. the driver has accepted the order. the driver is waiting. the driver is apparently moving in a direction that suggests an entirely different meal.

    Person holding a smartphone outdoors
    Image: GB News

    the map is always serene about this. a little icon glides around with the confidence of a person who has never had to find an apartment complex after dark. meanwhile, the food is becoming a philosophical concept.

    i do not need a detailed route. i need one honest sentence: ‘there has been a development.’ maybe the driver is on a bike. maybe the restaurant has entered a fugue state. maybe the app has decided miles are a kind of vibe.

    Portable external drive on a desk
    Image: Seagate

    i will still order again, obviously. there are some systems we criticize because we believe they can be better, and some we criticize while opening them for the fourth time.

  • a playlist is an email you can make someone not answer

    a playlist is an email you can make someone not answer

    the power of a playlist is that it can say too much, and nobody has to type back “thank you, that is… Tune in & read →

    a playlist is a deeply efficient way to make your feelings somebody else’s administrative burden. you can sequence three songs perfectly, give it a title that is normal enough to deny in court, and then hand it over like you are not trying to communicate anything at all.

    Jamie Lee Curtis in a music-video thumbnail
    Image: YouTube

    the best playlists are not encyclopedic. they are specific enough to make a case. this is the walk home in bad weather. this is the drive when you need to become somebody with better posture. this is the song you played seventeen times because apparently the day needed a witness.

    there is mercy in the format, too. a playlist does not demand an immediate response. it can sit there, quietly insisting that the third track matters. perhaps they listen. perhaps it becomes part of their own weird little afternoon. both outcomes are survivable.

    The Muppets in a television-performance thumbnail
    Image: YouTube

    anyway, if i have ever sent you a playlist, please understand that i was behaving with extraordinary restraint.